GI.Biz Interview: Playfish's Kristian Segerstrale

Kristian Segerstrale is perhaps one of social gaming's most persuasive advocates. Playfish, the company he co-founded just 18 months ago and oversees from his chief executive role, already ranks among the world's largest social games companies having just celebrated its 100 millionth game download.

Speaking exclusively to, Segerstrale talks about his involvement with this year's Develop conference, his thoughts on what needs to happen with the App Store next and why he thinks games consoles could become a niche product in the next few years.

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