Gaming Nexus writes: "Story!? We don't need no stinking story. The UFC is not famous for its locker room drama or big spectacles like some other sports entertainment. You're a new recruit freshly primed, primped, plucked, pressed, and processed from your master's (that's you player) imagination and the create-a-fighter mode. The tools at your disposal to get to the top are feet, fists, training, and some good PR. Yes, the game actually implements a reward system for displaying brands on your trunks and doing publicity like giving interviews and working with THQ on their next UFC game. What is the reward you ask? Why more fights of course!"