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IndustryGamers: EA's Media Play Interview

IndustryGamers recently met for lunch in New York City with EA's Elizabeth Harz, Senior Vice president of Global Media Sales. Not only did she give them the scoop on EA's major Dr Pepper marketing partnership, but more importantly she filled them in on how EA is pushing itself as a media company, much like a Yahoo or AOL. In fact, Harz came over to EA from Yahoo to aid the company in this transformation.

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