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Execs Fear User Generated Content

A new survey by technology consulting firm Accenture highlights that the majority of media executives view user generated content as a prominent threat to businesses.

Digital media lead for Accenture's Media & Entertainment practice, Gavin Mann said, "This is just the beginning for a rapidly changing landscape where the media content environment grows more fractious and the user gains more control and power.

"Traditional, established content providers will have to adapt and develop new business and monetization models in order to keep revenue streams flowing. The key to success will be identifying new forms of content that can complement their traditional strengths."

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Silver3603780d ago

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