Using EarthBound as an example, Pushing Button's files a follow-up piece on the EA / Dr. Pepper deal. This time the focus is on the potential (and near requirement) of advertising in our future games:
"With its many parallels to our real world, product-placement would have been a natural fit for EarthBound. What if a 'Skip Sandwich' was instead a $5 Footlong from Subway? Your standard 'Cup of Coffee' a hot one from Dunkin? McDonalds, Pepsi, the list of potential advertising mashups goes on and on."