Samsung Electronics announced over the weekend that the company plans to begin hardware support for HD-DVD. Samsung has previously been an exclusive supporter of the Blu-ray format of next-generation DVD. Despite Blu-ray's recent months of sales superiority in the USA over the rival HD-DVD format, Samsung aims to combat consumer confusion over the battling formats by offering a hardware solution that will play both. Currently, LG's BH1000 Super Multi Blu is the only dual-format hardware on the market.
Samsung is also not ruling out single format HD-DVD drives, and may begin marketing such a solution "whenever consumers demand it." As quoted by Reuters, Craig Kornblau, a longtime HD-DVD supporter and president of Universal Studios Home Entertainment, greeted the news by stating, "[Samsung's announcement] is an acknowledgement of the tremendous value that HD-DVD brings to the early adopter of high-definition-packaged media."