Sir Howard said Sony was close to selling 800,000 units in Europe. "I think [in] the first two days in the UK, £100m ($199m) revenue changed hands and that's probably the largest consumer electronics sale in history."
"In the March quarter of 2008, Sony will start making money on the console," said Yuji Fujimori, analyst at Goldman Sachs. "In the longer term, I see the PS3's market share at 50 per cent within three years. In the shorter term, I see it at below 30 per cent."