1UP: Girl Power - Tapping Into Gaming's Secret Demographic

From the beginning of time, women have been an incomprehensible source of confusion, with all attempts to understand them resulting in lonely fruitlessness. But since the advent of our friend and neighbor capitalism -- and with it, the ability for women to buy objects with money -- the topic of "what women want" has meant more than just pictures of half naked firemen holding kittens. Needless to say, it's been gotten wrong more than right; somewhere out there exists a hidden chasm full of pink, beglittered product failures, including but not limited to half of the Game Boy Color's library.

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