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PS3 'Could Come Third' in Console Battle

DFC Intelligence's David Cole ponders Sony's future, and says the firm could wind up behind Microsoft and Nintendo in the next generation.

Finally most of the cards are on the table and we can start making some more definitive statements about where we think the video game market is going. DFC Intelligence is always adjusting its forecasting model based on changes in the marketplace. Suffice to say events of the past six months have forced us to overhaul our models like never before.

It now appears clear that this new generation of console systems is going to result in a big shake-up in the game industry power structure. While it has always been clear that Sony's dominant market share was destined to decline, there now appears to be the distinct possibility the PlayStation 3 could end up third in market share behind both the Xbox 360 and Nintendo Wii.

However, we should emphasize a third place finish for Sony is only one of several possible scenarios. Unlike many market prognosticators, DFC does not claim to know exactly how the market will shakeout. We have no way of knowing exactly what sales will be and which platform will be the market leader.

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TheMART3743d ago

Well NJ that's what we've talked about and ofcourse you voted lame(time) and I voted cool.

"In short, we have seen absolutely nothing that would justify a $200 price difference.

Can Sony afford to lose its position in the video game marketplace for a generation of game systems? That is becoming a crucial question. If Sony took a $200 loss on every system to become more price competitive and maintain market share that works out to $2 billion for every 10 million units. Will Sony investors swallow that type of loss?"

Two interesting points: everyone sees that the 200 dollar/euro price difference there is nothing that can justify that. Analists also stated that.

Second, 200 dollar loss on every PSZero? Make that 300 for sure, if not 400. A stand alone BetaBluRay player is easily 1.000 to 1.200 Euro's/dollars. Then all the other hardware.

That times 10 million consoles, makes a loss of 3 or 4 billion for that number of consoles. As I've stated before, Sony going bankrupt or shareholders getting in to stop the stupidity of barbie Ken could be closer then we all foresee

The Real Deal3743d ago

Its nice to see the video game industry shaken up a bit. Sony has some competition this time around. Competition is always a good thing. It makes people stay on top of their game rather than get lazy and content. If Sony can make it through the next next gen wars should be interesting indeed.

Karibu3743d ago

I'd say, after a year all are more wiser about this. Even the anal-ysists. He even says sonys third place if only one of several possible scenarios.

TheMART3743d ago

So that's interesting: you are wiser then all those analysts by saying them would all think different about it.

I think there's nothing more to say about that. It's like the story about a moron calling the rest of the sane people insane, because he's mentally so disturbed he doesn't understand he's not sane himself.

Ofcourse there are unknown details that can change things slightly or in a larger way. But still the main signs are not right for Sony. They are for 360 and Wii.

Just for everyone that likes bringing his/her money to a company which could go bankrupt by buying a PSZero and could get no support anymore...

1st 3 months of 2006: about 600 millions dollars loss. Like in every quarter. Which was already like that also the same quarter 2005...

10 million PSZero's sold, times a loss of 300 or 400 dollars a piece makes:

3 to 4 billion loss on top of that.
Free online service? Any Sony fanboy that knows how much it costs to set up and maintain a grown up Live service like 360's one?

Loss, loss, loss. Where are the earnings?
If Warhawk must make those, the days of Sony are doomed big time

super bill3743d ago

ive got a 360 since launch,and im not happy with the games ive bought.plus how much they cost,i havent tunch my 360 for months now.i rather play with my pc,wich has better grathics and better gameplay.plus ive got a hdtv lcd which i bought when i got a 360.i just think the 360 is over hype and not that very good console,im serious getting [email protected] of with microsoft and part exchanging my 360 for a ps3.

Aflac3743d ago (Edited 3742d ago )

the 360 is aready proven hardware wise to be more powerful than ps3. unless wat u just want the ps3s exclusives (after all, its rlly the games that count).

THELANDSOFSAND3742d ago

you sound like the sort of person who will be saying this in a year:

"ive got a PS3 since launch,and im not happy with the games ive bought.plus how much they cost,i havent tunch my PS3 for months now.i rather play with my pc,wich has better grathics and better gameplay.plus ive got a hdtv lcd which i bought when i got a PS3.i just think the PS3 is over hype and not that very good console,im serious getting [email protected] of with microsoft and part exchanging my PS3 for a wii."

do some research before you buy!

Marriot VP3742d ago

well the PC ports look better on a PC of course like BF2 and others. You just wait for this christmas if you truly sincere.

Gamer133742d ago

i don,t realy care who takes the lead.

da 363742d ago (Edited 3742d ago )

the only thing I'm concerned about is if sony can make it with a system that exspensive how costly will consoles and games get?

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