Mobile-ent.biz: Embedding a graphics processing unit in a phone can deliver huge improvements in gaming power - making it possible for a feature phone to run console style games.
But GPUs have been around for years without making much impression, and the market is now moving towards casual games and apps.
However, chip specialist ARM believes the GPU can bring benefits beyond hardcore gaming. Its 65nm Mali-55 is a first generation core in LG Electronics' Renoir phone, and its Mali 200 and 400 processors will be available later this year.
We asked Remi Pedersen, graphics product manager at ARM, some questions...