U.K. PC game distributor Mastertronic Group is launching a new label for indie games dubbed "Great Indie Games", which is debuting with the release of 2D Boy's World of Goo.
Mastertronic currently distributes budget, disc-based software at retail. The Great Indie Games label will bring independently-developed games, many that are largely available as digital downloads, to physical retail in hopes of addressing a wider audience for the games.