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Square Enix Continues to Expand North American Executive Team

awn.com -

Press Release from Square Enix, Inc.

Square Enix, Inc., the publisher of Square Enix(R) interactive entertainment products in North America, announced that it has strengthened its executive team with the addition of Ami Blaire as vice president of marketing.

Blaire now leads brand and marketing strategy for Square Enix and will also be responsible for the Square Enix Members site and online commerce. She will work to increase the presence of Square Enix in North America and emphasize community engagement to ensure that the company is meeting the needs of its most important constituents, the fans.

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SpoonyRedMage3137d ago

They need to advertise their smaller profile games a bit more, so many go without ad campaigns and then underperform. The perfect example is TWEWY(which I seem to mention a lot).

DNAgent3137d ago

Square-Enix continues to go downhill (then again I think they would need to have been going up the hill...Maybe they've just fallen into a bottomless pit).

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