Gamasutra: Peter Moore on the Strategy of Sports

Running Electronic Arts' key EA Sports division, home to Madden, FIFA, Tiger Woods and a host of other titles, has to be one of the higher pressure jobs in the industry -- not least as issues like motion control begin to come to the fore. After all, what's more mainstream than sports?

It's no surprise, then, that Sega and Microsoft veteran and high-profile game industry figure Peter Moore, who joined EA in 2007 as the president of the EA Sports label, has plenty to say about this -- and other major issues.

As the head of the division relied upon to deliver profits year-in and year-out, Moore understands both pressure and caution. Here you'll find a discussion of what sports are relevant, how those decisions are made and the necessity of localization in marketing and game content.

Most importantly, you'll also discover how the division hopes to expand its audience reach through user-created content and new offshoots, like EA Sports Active, the exercise game which has been EA Sports' most successful Wii launch yet.

Read Full Story >>
The story is too old to be commented.