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Third-Party Politics

THQ boss Brian Farrell on the publisher's latest product line-up and competing with EA.

Each year, THQ holds a Gamers' Day in the US to showcase the publisher's forthcoming products. At the 2007 event many developers were on hand to talk journalists through THQ's latest flagship titles, which include Frontlines: Fuel of War, Stuntman: Ignition and Juiced 2.

Also present was company CEO Brian Farrell, who sat down with GamesIndustry.biz to talk about the product line-up and THQ's current standing in the market. Here, in part one of our interview, he also discusses the lessons to be learned from rival Electronic Arts - and what EA could learn in return.

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