Andrew Hiscock at Bitmob writes: "A classic Penny Arcade strip (pictured above) succinctly expressed frustrations many of us have had with online multiplayer games. How many times have you heard someone say "I only play with friends?" How many times have you heard a pre-pubescent voice call you a name-not-fit-for-Bitmob-even-if-Seanbaby-posts-here? This major barrier to online multiplayer is set to change with the introduction of new feature sets, market shifts, and distribution channels that have been the talk of the first half of 2009. I'll take a look at where major players in the industry are trying to steer videogames and how (or if) they will affect the Greater Internet Fuckwad Theory."