Janco Partners' Mike Hickey is estimating sales of 11.1 million units for Infinity Ward's Modern Warfare 2 in 2009, with a $338 million first day, suggesting it will end up "the largest video game release" of the year.
The analyst firm's Hickey currently has a 'Buy' rating for Activision Blizzard's stock, with a price target of $17, and says the following in the introduction to his analysis on the game:
"We believe Modern Warfare 2 will likely be the largest video game release for [calendar year] 2009. For the Company's fiscal Q409 period (Dec. ending), we anticipate the sell through to consumers of 11.1 million units for an estimated retail value of $803 million and sell-in approximating 12.4 million units, for an approximated sales value of $666 million (we assume demand is 90% of supply).