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THQ and Double Fusion Team Up for Ads

Publisher THQ and in-game advertising firm Double Fusion today announced a multi-game deal that will see Double Fusion implement ads into several of THQ's franchises shacknews reports.

"Through the new console cycle, we see an increasing opportunity to incorporate both integrated and dynamic in-game advertising into many of THQ's owned franchises," said THQ sales an distribution senior VP Scott Guthrie. "We look forward to working with Double Fusion and their prominent group of advertisers to deliver programs that both drive awareness for our ad partners and serve to enhance players' overall gaming experience."

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