Analysts 'optimistic' on THQ rebound

Gaming executives are among the first to be upbeat about their company's future prospects, even if those rosy projections are made from within a house that is clearly on fire. Such was the case with THQ president and CEO Brian Farrell, who last month had the dubious honors of putting a positive spin on the publisher's dismal fiscal 2008 performance in which the company lost $431 million and eliminated some 24 percent of its global workforce.

"We have taken decisive actions to achieve our cost saving objectives, eliminating $220 million in cash expenditures while at the same time implementing a focused product strategy," Farrell said. "We are investing in the brands and products with the highest potential to drive THQ's long-term profitable growth." That strategy entails realigning THQ's product portfolio under the precepts of quality over quantity, as well as halving its yearly core game slate.

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