Study Claims Gap Between Developer, Consumer Game Engagement

Game developers targeting a specific audience might be missing the mark in some areas when it comes to keeping those players engaged, says a new study based on bio-sensory feedback.

Consulting firm Absolute Quality performed bio-sensory testing on both GDC 2009 attendees and a larger sampling of target customers for a "popular shotoer game", and made a number of relevant findings, including the fact that men and women experienced the same game differently.

According to the results, game developers surveyed at GDC who were familiar with the FPS genre were more highly engaged with key game elements like story, cut-scenes and scripted encounters.

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