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Activision developing new action game IP

Publisher CEO reveals that it wants to enter $4bn genre to fuel expansion.

Having prepped Bizarre Creations to help drive its expansion into racing games with Blur, Activision has now set its sights on a new genre: action games.

Activision Publishing's CEO and president Mike Griffith revealed to Develop at E3 last week that his next target is the $4bn genre in which the firm has no major presence as yet.

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developmag.com
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Cajun Chicken3108d ago

Nice. I do like me a good action game.

Beast_Master3108d ago

They had a bunch of action games that they gave away, Ghostbusters, Brutal Legend and Riddick. Considering they are sueing EA over Brutal Legend maybe this is the game he is refering to.