Metal Gear Solid creator Hideo Kojima and Square-Enix's Tetsuya Nomura both believe PlayStation 3 will be the best outlet for their games in two or three years' time.
Speaking in an interview with Japanese Ge-Maga, partly translated by IGN, Kojima, who has been a staunch supporter of PS3 since its unveiling in May 2005, compared the Sony console to a movie theatre - while Xbox 360 "is watching a DVD at home" and "Wii is a television program".
"If you think about the future of the industry and game creators, I get the feeling that the winner had better be the movie theatre," he said.
Nomura, meanwhile, was less flamboyant in his praise but backed Sony nonetheless.
"Thinking two to three years from now, the PS3 will be the most appropriate," he said. "We feel that when the games that we're making are released, the PS3 will be strong in the market."
But while both developers seem to be content with the Sony console, despite its apparent loss of momentum at E3, neither is entirely happy with Sony's announcements.