GI.Biz Interview: Take-Two's Ben Feder

A company typically shy of talking to the press, Take-Two also had a relatively low-key presence at E3 last week. Apart from the announcement of a new PlayStation 3 exclusive title, the publisher decided to remain in the background, showing games to only a handful of analysts and industry insiders (BioShock 2, Mafia II and Red Dead Redemption are all turning heads, apparently).

In this exclusive interview with, CEO and president Ben Feder spent some time to discuss the exclusivity deal with Sony, how downloadable content is improving sales of its biggest franchise, Grand Theft Auto, and how the newly-unveiled motion technology from Sony and Microsoft can inspire a new wave of innovation from games creators.

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