Jordan Lund of GameStooge, after seeing Koller admit the PS3 Slim hardware exists, has some suggestions for Sony on how to deal with it.
Excerpt: "Sony should come out, right now, bite the bullet and officially announce the PS3 Slim at the presumed $300 price point. They should then say, "But hey, if you don't want to wait until October for a $300 PS3 then don't worry… you can get one right now!" and immediately lower the price on all existing PS3 stock to the same price as the Slim.
Yes, this means the painful proposition of losing $140 per console instead of $40 per console, but they need a drastic move to increase PS3 sales. In April, they only sold 127,000 units in the U.S. At a loss of $40 per console that means they lost $5,080,000. A $100 price cut would have meant losing $17,780,000. How much does a national advertising campaign cost? More or less than $12 million?"