Mark Rein has today responded to the Gears Of War dlc content issues (over at gearsforums), and seems to think that the arguments have all been 'blown out of proportion'.
"Here is a response to a thread over at EvilAvatar that I posted this morning. You can download the podcast at 1UPYours.com - this is the April 6th edition. The interview with Epic CEO and founder, Tim Sweeney, and myself starts a little bit after 38 minutes into the podcast.
I think you guys are blowing this up into something bigger than it is. Please listen to the entire podcast before jumping to conclusions.
What we have here is simply a difference of opinion on how to maximize the return on Gears of War - something both Epic and Microsoft want to do. While we create products like Gears because we love games, and we have a passion for making them, at the end of the day this is a business for both companies and how we earn our living."