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NPD: Kids' Ownership of Video Game Systems Still Rising

A new report from The NPD Group, Kids & Consumer Electronics Volume 5, examines kids' usage of consumer electronics devices, such as cell phones, computers, portable media players and video game consoles. Unlike this editor's generation, it's quite clear that kids today are absolutely immersed in electronics.

NPD notes that over the last five years "text messaging has skyrocketed among kids, and in 2009, almost half (46 percent) of kids using cells phones are text messaging." Furthermore, households with kids ages 4-to-14 "own an average of 11 of the CE devices measured, providing kids with more than enough electronic entertainment options, and there's no sign of this trend reversing anytime soon, as one-third of parents plan to buy a CE device for their child in the coming year."

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