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Selling to Customers

Introversion Software @ Edge: "Perhaps this isn't the sort of article that you'd expect from an independent games company, but in my opinion, selling is the number one thing to get right in a business. Yes, SELL, because without a sale, you have no revenue, no revenue - no wages, no wages – no staff, no staff - no business. At Introversion we don't need huge wages, but bread and butter on the table is always handy and we like the odd razz in a fast car now and then.

Selling is one of those black arts that comes naturally to some, and is a real struggle to others."

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