GI.Biz Interview: Sony's Andrew House Pt 1

It was never going to be a surprise that Sony would introduce a new model PSP at E3 this year, but until the company officially confirmed the PSP Go, there were still plenty of questions about the finished product.

Here, in an exclusive interview with, the newly appointed CEO and president of Sony Computer Entertainment Europe, Andrew House, talks in detail about the new system – how it's going to be sold alongside the PSP 3000, the hope of attracting new development talent to the format, the price, online delivery and what it means for the traditional retailer.

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