Companies are always trying to capture the attention, and wallets, of consumers from around the world by introducing something new in their product with hopes of people like you and me spending a portion of our hard earned money on said game. An immediate example is this year's E3 event. The showroom was literally blanketed by a sea of developers showing off their wares hoping to create positive buzz leading up to the upcoming holiday shopping season. With so many games on the way, how does one determine a great game from a not so great game. If you strip away all of the commercials, pre-rendered cinematics, and pre-order swag, is the game really 'all that' in the end?