E3 has the feel of an annual sitcom for gamers. It has the love, the laughs, the bad jokes, those awkward real-life situations that leave you cringing with despair from Ricky Gervais' The Office. And it has it all for five days straight, once a year, delivered direct, live to your computer. That's not to say that it has become just one big industry joke, not at all. But certainly, conventions of the traditional sitcom are present throughout, with a massive cast of likable characters, whose main task is to deliver their product to an audience, and overall, to entertain.