"The online community at NeoGAF.com focuses its attention almost exclusively on videogames. The conversations can be indecipherable to outsiders, even those familiar with videogames. This passionate group of fans is one of the most influential in the industry. During live events, specific threads provide insight into the reactions of the community. It is the intention of this study to reveal their real time reactions to such an event, Nintendo's E3 press conference held on June 2, 2009.
In order to chart these reactions, I assigned a score to each comment. If a comment was optimistic or positive, it scored +1. If it was negative, it scored -1. NeoGAF time stamps each post to the minute, so for every minute interval during the press conference, the sum total of response scores were charted."