Top
20°

Namco Bandai's Japanese Developers 'Shifting Their Focus' To Worldwide Audience

Despite its biggest titles maintaining a distinct Japanese flair, Namco Bandai director of PR and marketing Todd Thorson told Gamasutra that the globalization of its Japan-based business remains a key focus going forward.

"We truly [want to] globalize the development of Western-focused games," he said in an interview at E3 this week. "It happens on two levels."

"Not only are the guys in Japan developing things there that are so well known and have a fantastic track record, they're really shifting their focus to a worldwide audience, making sure the products they make appeal globally."

Namco Bandai officially formed Namco Bandai Holdings U.S.A. following the merger of Namco and Bandai in 2005.

Read Full Story >>
gamasutra.com
The story is too old to be commented.
TheColbertinator3117d ago

Nooooooooooo!

Too many shooters :(

lloyd_wonder3117d ago

Did you see that new Dead to Rights game? lawl. It looked horrible.