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GI.Biz Interview: Ubisoft's Murray Pannel

Back in March Ubisoft announced that long-time Xbox marketing man, Murray Pannel, had taken the role with the publisher as head of marketing for the UK.

Shortly before E3, GamesIndustry.biz sat down with the man himself to find out why he left Microsoft, what his thoughts are on the platform mix and how the changing media landscape is bringing new challenges - and opportunities.

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