Ubisoft has been spending a lot of time looking into the future. It sees the world of film and games getting ever closer, and so it's getting a head start.
That was the motivation behind the company's 2008 acquisition of Hybride, the effects studio behind films such as 300 and Sin City, and was a key component of the company's 2009 E3 briefing.
"We figured that the industries are going to become more and more close every year," Ubisoft North America president Laurent Detoc tells Gamasutra. This will mean "more sharing of assets, reusing of assets, the ability to optimize."