Few companies better exemplify the gap between the Eastern and Western videogame industry than Square Enix. The company has a massive presence around the world with Final Fantasy and the Disney-crossover Kingdom Hearts. In recent years, the company has begun to drift in the Western market. In the run up to E3 the company announced some big titles geared towards more North America and Europe (Nier, Front Mission Evolved, and Order of War). And still, Square Enix's E3 booth mostly offered a mix of the familiar.