Since its unremarkable launch in November, the Zune has failed to capture significant market share in the MP3 player arena. It has managed to hang around, though, partly because competition around it has been stale. With the long-awaited move of digital rights management (DRM)-free music to iTunes, however, Microsoft has fallen even more behind the curve.
Aside from the Microsoft fanatics and the impulsive early adopters, the Zune has failed to make any demographic shout out loud in support of the device. That's highly different from what Apple can say about the iPod, which has hordes of loyal devotees.