BrandIntel tells Next-Gen that the recently-announced Xbox 360 Elite has left a sour taste in the mouths of "always critical" hardcore gamers who post on Internet gaming forums.
According to a new report from the market research firm, gaming forum sentiment ranks a 2.6 on a scale of 1 (negative) to 5 (positive). Anything three and up is considered positive sentiment, according to BrandIntel analyst Gerrard Suyao.
"Microsoft might want to change the perception of hardcore gamers first, and then that would translate into better sentiment in the casual community," Suyao said in a phone interview.
BrandIntel collected most data from the top 25 message boards and blog comment sections, including those of IGN, GameSpot, Joystiq and GameTrailers. The study is based on 600 posts made by 328 gamers.