Videogamer writes: "This morning Microsoft announced an exclusive partnership with Sky to bring the broadcaster's content to Xbox 360. Not only will you be able to watch live Premier League Football, but movies and Ross Kemp too. But how will it work? How much will it cost? And what's Ross Kemp doing in Afghanistan anyway? We sat down with Xbox LIVE product unit manager Jerry Johnson to get answers.
VideoGamer.com: I already have Sky HD at home. Why would I watch Sky through my Xbox 360?
Jerry Johnson: Look at the community features and some of the things Xbox LIVE is built on. You're also a gamer, you also play with your friends, I would assume you probably have a pretty full friends list right now…"