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Eurogamer: Sky High Article

Eurogamer writes: "Some days it feels as though Microsoft's been banging on about Xbox 360 being a 360-degree entertainment platform for 360 years. Today is one of those days. "When we launched Xbox 360 four years ago, we called it Xbox 360 for a reason," says UK boss Neil Thompson. "We wanted to deliver an entertainment experience that was 360 degrees, as wide-ranging and broad for consumers as we could possibly create." We know.

Thompson is speaking during a Microsoft press event held in a posh hotel in central London. You can tell it's a posh hotel because they're serving canapés made of organs you never even knew fish had. You can tell it's a Microsoft event by the colour of the trimmings they've used to decorate the room - there are even acid green flowers on the tables. But there are blue blooms tucked in there too, and the Xbox 360 logo isn't the only one displayed on the big plasma tellies hanging on the walls..."

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