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Microsoft promises 'search 2.0'

Microsoft is re-launching its search engine, promising to make search simpler, and aiming to overhaul Yahoo.

Re-named and re-branded Bing.com, the search engine will go live first in the US and launch in beta elsewhere.

Google has more than 64% of the search market in the US, followed by Yahoo at 20% and Microsoft at 8.2%.

Bing offers to make search more relevant by understanding the intention of searches, and grouping more related information to the original query.

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