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THQ on E3: 'Give us razzmatazz'

International EVP Ian Curran says revamped expo needs to provide 'buzz' and 'positive PR' for trade.

THQ's international EVP Ian Curran has told MCV that he wants this year's E3 to provide the "razzmatazz" that has been sorely lacking at the last two Expos.

His sentiments echo those of EA Sports' Peter Moore, who has called for a return to E3's "strut and swagger" at next week's show.

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