The recent acquisition of Eidos by Square Enix is part of their much grander plan to be one of the top dogs in the world's "media and entertainment industry."
Yoichi Wada, big chief at Square, said that under their "own steam" it would take too long to mature, and so it became "essential" they find a Western studio. Wada-san looks beyond games.
"Our goal is to become one of the top ten players in the world's media and entertainment industry. Since the game market is global, both our contact with our customers and our game development must become global, too."