IGN: Top 10 Marketing Terms Translated

You don't get to do this job for any great length of time without becoming aware of the countless clichés and catchphrases employed by the videogame marketing machine. At first, it's easy to take even the most outrageous claims at face value, but the longer you stick around, the more you see how the reality of a game often fails to live up to the promises of pre-release promotions. With that in mind, IGN has decided to take a look at ten of the most ever-present offenders and offer up their own ideas for how they might be communicated more honestly.

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