The Sims 3 offers chance to cash in on games

Latest title in series presents unique opportunity for IT retailers, says publisher.

EA has said that IT retailers are ideally placed to take advantage of the 'broad appeal' of The Sims 3.

Speaking to PCR, the publisher said that because the game had engagement with a large swathe of the UK's population that doesn't normally play games, it opened up opportunities for non-traditional outlets, which do reach those demographics – such as IT retailers – to sell the title.

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