Warner Bros. Digital Entertainment wants a bite of Apple's App business. The studio is positioning itself as a major distributor of applications for the iPhone and iPod Touch.
Warner Digital Distribution director of worldwide marketing Stephanie Bohn says apps represent a profitable and fast-growing business, noting that Morgan Stanley is predicting it could reach $1 billion in sales in 2009.
"We're more than just a film studio," Bohn said. "We've established ourselves in the physical world; now we're trying to do the same in the digital world."