The industry is suffering from tough year-over-year comparisons to Grand Theft Auto IV's record-breaking release month, and apparently none is hit so hard as publisher Take-Two itself.
As it reports heavy losses for the quarter, the publisher is shifting Mafia II and Red Dead Redemption into the first half of fiscal 2010, citing the need for more development time and the benefit of a better release window for market performance.
"We have a pretty stern policy at Take-Two about serving no wine before its time," said company president Ben Feder on Take-Two's results call to analysts. "We'll give it the time it needs. Our ability to move a title out into the [next] year reflects how far Take-Two has come as far as diversity in our product line and flexibility."