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Ditch The Script -- The Art Of Developer PR

"That was pretty good, but could you make sure and say 'high-intensity' a little more often?"

E3 is coming, and all of the developers and producers who will be giving press demos and showing games at the event have been rigorously press-trained by their marketing teams.

This makes good sense, of course; much of the enthusiast press that will be in attendance will be there in part -- and rightly -- as representatives for their audience, to see the things their audiences want to see and to ask the questions their audiences want answered. And that audience can be viciously demanding, even jaded, and nothing gets by them.

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