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GamesIndustry.biz: The Art of Play - Part One

Late last year Electronic Arts announced a reshuffle in their still-new label structure, which scrapped the Casual and Sims labels and combined them into one entity, later called EA Play.

At a recent showcase event in Paris, GamesIndustry.biz caught up with Russell Arons, VP of marketing for the EA Play label, to find out how the new entity was faring ahead of some big releases in June.

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