From Gamertell's interview with Micheal Scott, author of The Alchemyst: The Secrets of the Immortal Nicholas Flamel series of books:
"I was given the opportunity to talk to Michael Scott about his books as well as his feelings about the upcoming event. My first question was why he felt this book has become so popular among Gaia users and how this book came about.
'I think the series struck a chord with the Gaia users because they could very clearly identify with the world and the main human characters - Sophie and Josh. My heroes are 15 and would have the same worries and concerns as many of the Gaia users,' Scott explained."