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WhatTheyPlay Interview: Boys do like to fight: UFC Undisputed

John Gaudiosi writes: "THQ, which has had great success over the past 10 years with its sports entertainment brand, WWE (World Wrestling Entertainment), hopes that its new long-term commitment with UFC (Ultimate Fighting Championship) proves as fruitful. Before UFC 97 took place in Montreal's Bell Centre, the game publisher offered a select group of journalists the chance to get the first hands-on with the new mixed martial arts game, UFC 2009: Undisputed.

Before opening the game kiosks up to the crowd, UFC President Dana White and UFC Welterweight Champion George St-Pierre duked it out virtually with the new game. Despite the fact that White had been playing the game for months as he helped THQ develop the title, St-Pierre, a non-gamer, managed to knock him out even though it was the first time he'd picked up the controller.

The new Teen-rated Xbox 360 and PlayStation 3 game, which ships May 19, features over 80 fighters from the popular sport. Parents can check out UFC on Spike TV for a free look at mixed martial arts. UFC pay-per-views continue to break new records as professional boxing languishes. Neven Dravinski, producer of UFC 2009 Undisputed at THQ, believes this new game will help grow the sport's popularity to new heights. He spoke about the new game in this exclusive interview."

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