Top

Study: Casual Gamers are Hardcore

A recent study reveals that nearly one-third of casual gamers play for over two hours per gameplay session--much longer than expected.

Macromedia, operator of the Trymedia Network digital distribution platform for PC games, reported that 31 percent of casual gamers on its Trygames site play for more than two hours per session, and 37 percent of those observed play nine sessions per week.

The results seem to shatter preconceptions about the "quick-bursts-of-gameplay" mindset that the industry has assumed regarding casual gamers.

"Our survey has determined that mainstream audiences dedicate a substantial amount of time to gameplay--not just in 15-minute increments as previously thought," said Loren Hillberg, executive VP and general manager of commerce at Macrovision.

Read Full Story >>
next-gen.biz
The story is too old to be commented.
Sphinx3747d ago

I thought I was hardcore, but I guess I'm that 31% of the casual gamers... interesting... how long do I have to play to be hardcore?

Marriot VP3747d ago

How many casual gamers visit trygames.com. All online or magazine polls are biased.

This poll is crap.

YoJ1Mbo3745d ago

Wtf could you do in 15min in any game? These guys are retards. With the games this site provides you're either getting sucked into the game by 15min or you've quit and looking for a different game to get sucked into.